natural hair
Photo Credit: IMAXTREE

On July 12, 2019, New York became the second state to sign The CROWN Act and the first to put the law into effect statewide. On Tuesday, July 21, 2020, Dove and the CROWN Coalition will celebrate the anniversary of this historic triumph with a 90-minute virtual event. On the heels of a successful celebration of the July 3rd inaugural National CROWN Day, the CROWN Coalition will continue to commemorate the historic legislation that bans race-based hair discrimination in the work place and K-12 public and charter schools.

“Dove and the CROWN Coalition have accomplished so much over the past year, and as we continue the work to ensure the protection of Black women, children and men from hair discrimination, a form of racial discrimination. While there’s more work to be done, we must also pause to celebrate our victories along the way,” said Esi Eggleston Bracey, Executive Vice President and Chief Operating Officer of North America Beauty and Personal Care at Unilever. “In New York The CROWN Act became effective immediately after Governor Andrew Cuomo signed it into law, and we are excited to commemorate such a momentous occasion with this celebration.”

The CROWN Coalition, a national alliance founded by DoveNational Urban LeagueWestern Center on Law & Poverty, and Color Of Change, is supported by 64 additional organizations in its work against race-based hair discrimination. The newest member of the coalition is New York’s own YWCA, White Plains & Central Westchester, an organization committed to racial justice and human rights. They are excited to join the coalition and be a part of this special New York celebratory event.

“This is an exciting moment in time to celebrate women of color and put an end to years of discrimination against natural hair textures,” says Alejandra Y. Castillo, CEO, YWCA USA. “No one should be asked to hide what nature has gifted us, and as the Crown Act continues to fold into all layers of society, no one will. I commend The Crown Coalition for leading this charge, and California, New York, New Jersey and the other four states for recognizing the importance of this issue to raise the confidence and pride of women of color. As we celebrate this monumental occasion on July 21st, I look forward to many more celebrations as other states, and eventually, our entire Nation become one on this important initiative.”

For more information on The CROWN Act and the CROWN Coalition, please visit www.thecrownact.com.

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