New York, NY- October 4, 2024 – Ciara, the Grammy Award-winning singer, songwriter, entrepreneur and philanthropist, and bebe, the go-to destination for chic, edgy and bold fashion release the second drop of their one-of-a-kind capsule collection. Ciara, who serves as the creative director and face of the Fall 2024 campaign, has lent her fashion expertise to the design process, seamlessly blending her oft-imitated, tomboy-chic style with bebe’s sophisticated and unapologetically seductive product offering.
The collaboration between bebe and Ciara delivers a powerful partnership between a legacy fashion brand and an iconic entertainer – with a capsule collection that champions individual authenticity, dynamic self-expression, and celebrating an unshakable confidence. To ignite a new energy for the brand, bebe looked to Ciara as the ultimate inspiration – a multi-hyphenate, with artistic and cultural influence, who could bring a fresh and energizing edge to the widely recognized style and glamour of the bebe brand.
The collection includes Ciara’s favorite color palette including black, metallics, naturals, and rich greens, deep blues and luxe jewel tones and created sets, suits and separates to add exceptional versatility to the entire collection for this season.
The second “bebe x Ciara” drop features a mix of dresses, jackets, and accessories (hats, handbags, footwear, eyewear) and all about bringing consumers statement-making looks, day and night, and to carry them throughout the season. The collection embodies fierce self-expression and a sought after collaborations for fans of bebe and Ciara alike.
The capsule collection is available online at bebe.com and in select retailers.
ABOUT CIARA:
Ciara is a Grammy Award-winning singer/songwriter, entrepreneur, and philanthropist. Over her twenty-year career, she has sold over 23 million records and 22 million singles worldwide, including chart-topping hits “Goodies,” “Ride,” “Oh,” “1, 2 Step,” “I Bet,” “Level Up” and “How We Roll.” Ciara is not only known for her vocal talent and dance moves, but she has starred in both film and television roles. Ciara is the founder and CEO of Beauty Marks Entertainment (BME), a company at the vanguard of the fast-changing music industry. With a business model built on fully supporting the artist, the female-led enterprise places Ciara at the forefront of forward-thinking entertainers taking an entrepreneurial approach to their careers. To that end, the company positions music at the intersection of Ciara’s other passions: film, fashion, philanthropy, and technology.
In keeping with her entrepreneurial spirit, Ciara is the co-owner of Ten To One rum and recently launched her skincare line OAM (On A Mission) which provides clinical level results through vitamin C. As part of her ongoing philanthropy work, Ciara sits on the board of the Why Not You Foundation, a charity launched by her husband Russell Wilson dedicated to empowering youth to lead with a ‘why not you’ attitude. Most recently they became New York Times Bestselling authors with the release of their first children’s book “Why Not You” (Random House) which was inspired by the work they do through their foundation.
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