(Dallas, TX) — Sadiaa Black Beauty Guide, a directory and news platform created to amplify the voices of Black beauty brands and entrepreneurs, will host its first-ever Black Beauty Room & Awards on August 27, 2022.
The one-day celebration will feature a fireside chat on Black beauty perceptions and impact, along with a mini fashion show and bazaar featuring Black-owned beauty vendors. In addition, the event will honor regional and national Black luminaries in the beauty industry who exemplify what it means to redefine and nurture Black beauty.
The 2022 Black Beauty Room & Awards is also the culminating event for the first-ever National Black Beauty Week, August 21-27. Sadiaa Black Beauty has declared the third full week in August to be an annual week dedicated to changing how the world sees, celebrates, and experiences Black beauty.
“I am so excited for this opportunity to help center and celebrate the cultural, political, and economic impact of Black beauty in America and beyond,” said Stephenetta (isis) Harmon, founder/EIC, Sadiaa Black Beauty Guide. “We know the statistics: Black consumers over-index every demographic in beauty while driving markets as loyal trendsetters.
“Yet, our Black buying power and influence do not correlate with how we experience beauty and are perceived in the beauty industry — whether as consumers or brand owners. Our demographic is the least considered, least visible, and first to be discarded. The Black Beauty Room & Awards was created to put us first, as we honor our fellow changemakers and drive conversations and connections celebrating Black beauty voices.”
The Black Beauty Room & Awards is presented by Legacy West, the largest business and cultural district and lifestyle center in North Texas, as part of its 2022 Black Business Month activations.
2022 Black Beauty Room & Awards will take place August 27, 2022, 1pm to 4pm CT at the Rennaissance Dallas Hotel in Plano, TX.
For more information, visit sadiaa.com/blackbeautyroom.
ABOUT SADIAA
Sadiaa Black Beauty Guide is a 360-degree Black beauty ecosystem featuring the U.S.’ premier searchable directory of Black-owned brands, along with news, resources, interviews, and more. Sadiaa offers free and paid directory listings, as well as advertising options, and access to BlackBeautyWire.com, a press release service. Sadiaa also hosts the online series, “The Business Of Black Beauty,” along with mixers, bazaars, and other experiences to connect, educate and empower beauty entrepreneurs and consumers.
ABOUT LEGACY WEST
Legacy West is the largest mixed-use retail destination in North Texas featuring the best in shopping, dining, and a world-class Renaissance hotel. The 225-acre development is home to 30+ brands, 20+ restaurants and eateries, along with its signature Legacy Hall, a one-of-a-kind artisanal food hall.
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